The Science of NOBS
Battle-Tested in the Lab
We challenged our 5% nano-hydroxyapatite chew-brush tablet in one of the toughest cavity simulators out there—an artificial mouth environment packed with sugar and aggressive, cavity-causing bacteria. Here's how we stacked up:
- Half the damage, double the protection. After relentless acid attacks for a week, teeth brushed with NOBS lost just about 14% of their minerals, compared to a staggering 30% loss without brushing—cutting enamel erosion nearly in half.
- Zero Fluoride, Same Shield. Our tablets matched fluoride toothpaste's performance—each showing about 14% mineral loss. All the protection you expect, without fluoride.
- 2x Protection vs. Placebo. The "blank" tablets (without nHA or xylitol) reduced mineral loss to just 23%. Adding our intentional ingredients nearly doubled enamel protection.
Big-picture scorecard:
- NOBS Tablet ≈ 52% protection
- Fluoride Toothpaste ≈ 51% protection
- Placebo Tablet ≈ 22% protection
Comprehensive Ingredient Profile
Our thoughtfully crafted formulation is intentionally designed to optimize oral health with powerful, clean ingredients:
- Nano-Hydroxyapatite (nHA): Naturally remineralizes and strengthens tooth enamel.
- High Xylitol Content: Naturally fights cavity-causing bacteria and promotes saliva production.
- Zinc Citrate: Effectively reduces plaque and neutralizes bad breath.
- Baking Soda: Gently cleans and helps neutralize acids in your mouth.
We proudly say "no" to unnecessary additives—no sulfates, parabens, carrageenan, titanium dioxide, or charcoal.